Digital solutions offer great opportunities to UK companies, but they also come with a very distinct set of challenges when using them to work globally. To succeed in international business it is vital to translate not just the language on a website, but the culture, and to localise the marketing. This business breakfast takes you through the A to Z of internationalising your digital solutions and using foreign languages in your marketing.
Introduction: Key challenges of digital solutions and foreign languages
Speaker: Anna Parker, Export Coordinator, Department for International Trade
Case Study: International search engine optimisation
Speaker: Ian Harris, CEO, Search Laboratory
Case Study: Digital Marketing on an International spectrum?
Speaker: Juan Avila, Managing Director, and Layla O’Hara, Digital Marketer, Eville & Jones
Conclusion: International Business Essentials: Digital, Language and Culture
Speaker: Blanca Gonzalez, CEO, TranslatorsVillage
Buffet breakfast and networking