International Business Essentials - Business Breakfast
£8
International Business Essentials - Business Breakfast

International Business Essentials - Business Breakfast

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The Leeds Club

3 Albion Place

Leeds, United Kingdom

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Digital solutions offer great opportunities to UK companies, but they also come with a very distinct set of challenges when using them to work globally. To succeed in international business it is vital to translate not just the language on a website, but the culture, and to localise the marketing. This business breakfast takes you through the A to Z of internationalising your digital solutions and using foreign languages in your marketing.


Introduction: Key challenges of digital solutions and foreign languages
Speaker:
Anna Parker, Export Coordinator, Department for International Trade

Case Study: International search engine optimisation
Speaker: Ian Harris, CEO, Search Laboratory

Case Study: Digital Marketing on an International spectrum?
Speaker: Juan Avila, Managing Director, and Layla O’Hara, Digital Marketer, Eville & Jones

Conclusion: International Business Essentials: Digital, Language and Culture
Speaker: Blanca Gonzalez, CEO, TranslatorsVillage

Buffet breakfast and networking 

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Location

The Leeds Club

3 Albion Place

Leeds, United Kingdom

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