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International Business Growth-Adventure Tourism

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Scottish Enterprise

Atrium Court

50 Waterloo Street

Glasgow

G2 6HQ

United Kingdom

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Event description

Description

Are you an Adventure Tourism business who would like help to develop/grow your international tourism markets?

Scottish Development International in partnership with Visit Scotland and Wild Scotland are hosting an introductory International Business Growth Programme tailored towards the adventure tourism sector.

The programme covers the key areas you need to consider when developing your international tourism markets, including market analysis, product development, choosing your most effective route to market including working effectively with the travel trade, international marketing and social media. You will also develop your own international action plan for implementation in your business following the workshop.

Where and when?

This introductory workshop is run over two days and will be held at Atrium Court in Glasgow City Centre. You’ll need to attend both days to complete the full programme.

Thursday 12th December 2019:

  • Market Analysis – planning for international tourism markets; understanding our international visitors, effective market research
  • Product Development – refining your product for the market
  • Routes to Market – choosing your most effective route to market; working with the travel trade, connecting with buyers, negotiating and contracting

Wednesday 13th December 2019:

  • International digital channels – the importance of inbound marketing; using the internet and social media effectively to reach your international visitors; 1:1 company advice
  • The connected consumer in leisure travel – understand how travellers plan and book
  • Travel platforms and distribution channels – how to connect online with consumers and travel trade partners

De Minimis Note

Scottish Enterprise's Preparing to Export Programme is fully funded to Scottish companies and is part funded through the European Structural and Investment Funds (Investing in a Smart, Sustainable and Inclusive Future). You should note that this support is a form of state aid, and on attendance it will count towards your overall De Minimis allowance. Please note, It is your responsibility to track your De Minimis allowance. The allowance for this workshop is £740.

How to attend

Places are limited so sign up quickly to secure your place.



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Date and Time

Location

Scottish Enterprise

Atrium Court

50 Waterloo Street

Glasgow

G2 6HQ

United Kingdom

View Map

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