International ecommerce: Attracting international customers using SEO and s...

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Scottish Enterprise Glasgow

Atrium Court, Boardroom

50 Waterloo St

Glasgow

G2 6HQ

United Kingdom

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Description

Already have an ecommerce website and looking to grow your international sales through trading online?

Make an impact by giving your international digital marketing skills a boost with help from our experts.


Join this practical workshop to learn how to use effective Search Engine Optimisation (SEO) strategies for your website. You’ll also learn how to develop social media channels for an international audience.


Learn from our experts

• How search engines work
• Google
• Non-Google
• How search engines compare
• International SEO – Google, Yahoo, Bing, Baidu, Yandex and more
• Insights and analytics
• Using data to improve your site’s effectiveness
• Understanding analytics in the context of digital marketing
• Interpreting and acting on analytics information
• Tracking, customer engagement and sources
• How to improve SEO
• Ranking factors
• Social media
• Impact of social media on customer engagement
• Generating referral traffic
• Effect on SEO
• User generated recommendation
• Engaging with customers


As a result of attending this workshop, you will have a clear understanding of what you need to do to be successful in international markets.

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Date and Time

Location

Scottish Enterprise Glasgow

Atrium Court, Boardroom

50 Waterloo St

Glasgow

G2 6HQ

United Kingdom

View Map

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