San Francisco, California
London, United Kingdom
Speaker, Dr. Maretha Prinsloo, Cognedev
“In the past, ‘human potential’ was an empty catch phrase in the face of such stultifying concepts as ‘general intelligence’. No longer is it the case that IQ is destiny.” – Neil Lightfoot
Profiling has replaced IQ tests and other traditional forms of measurement to become a sophisticated international business as organisations try to steal an edge on each other using the latest techniques to support a more holistic and effective approach to measuring personality and to recruit and enhance the performance of their staff. This competition is fuelled by advances in technology and processing power which only 5 years ago would have been a dream and which can now harness and present hitherto unimaginable levels of detail. Why is this so important for us as Business Psychologists?
Our role is to understand the cognitive strengths and weaknesses of individuals and groups, their interests, values, strategic orientations, judgement and decision making capabilities as well as the work and development environments that are best suited to their profiles. Without understanding these aspects Educational and HR initiatives cannot be optimised.
As we enter a world of complex and less structured environments, we have to move beyond technical interpretation and deal with vague and fuzzy issues, large volumes of relevant and irrelevant data and challenges that are of a long term, dynamic and interactive nature. Here, a rule-oriented, knowledge based cognitive approach will not suffice and we have to move to a different kind of cognitive assessment or "metacognitive awareness"; and an openness to, and trust in, subtle intuitive insights which may result in innovative ideas.
Dr. Prinsloo will review current Best Practice and the key challenges in the design of the assessment methodology including:
* the use of technology to trace the application of micro processes in fractions of seconds;
* capturing the data numerically for algorithmic interpretation by an expert system;
* accommodating for cultural diversity;
* eliminating test bias and measuring untapped potential
* meeting the metric requirements of test validity and reliability and of course
* the importance of practical utility in developmental and work contexts.
Dr. Maretha Prinsloo is a registered psychologist who has worked extensively in the fields of psychotherapy, psychometric test development, people assessment and development, project management, research and development, organisational transformation, cognitive development of learners and employees and community development. She worked in the fields of clinical and counseling psychotherapy from 1984 -1988 after which she turned her attention to psychological research. Completing her doctorate in cognitive psychology in 1992, titled: “A theoretical model and empirical technique for the study of problem solving processes”, she went on to found the companies Cognadev (pty) Ltd, Cognadev UK Ltd, Cognadev Chemistry Ltd and Magellan Consulting (pty) Ltd which she has lead since 1994. The businesses operate in 30 countries worldwide and have served hundreds of corporate clients over the years and support many independent consulting groups in the fields of people assessment and development.
She has developed several assessment and development products including the Cognitive Process Profile (CPP), the Learning Orientation Index (LOI), the Motivational Profile (MP), the Value Orientations (VO), the Contextualised Competency Mapping (CCM) tool, Cliquidity and a range of corporate and educational development programmes focusing on cognition, emotional intelligence, creativity and values. She has published several articles in peer reviewed journals on the topics of consciousness, leadership assessment and cognition.
When & Where
Association For Business Psychology
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