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Dunston Hall

Ipswich Road

Workshop Complex

Norwich

NR14 8PQ

United Kingdom

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This is an essential half day workshop for up-skilling your market research projects and making good international decisions for your business.

Simon Bedford from the Department for International Trade is the perfect, knowledgeable guide to give you the focus and confidence to develop an effective and successful international marketing strategy.

You will look at the resources available and review the types of information which will result in good international decisions.

We will discuss and answer these key questions:

• What is effective market research?

• When should you consider it?

• Where can you find the best information?

• Which key markets should you prioritise?

• Why is it important to your profitability?

• How should you approach your research strategy?

We will suggest quick links to useful international websites to highlight market growth, trends, and requirements. We will review market selection, assess barriers and eliminate unattractive options, we will examine the effectiveness of primary research in country, and the importance of cultural considerations in initial meetings.

By undertaking successful market research, exporters of products and services can prioritise countries, target market segments, and approach suitable customers.

Book your place now!

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Date and Time

Location

Dunston Hall

Ipswich Road

Workshop Complex

Norwich

NR14 8PQ

United Kingdom

View Map

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