International micro agility in ecommerce

The ability of small businesses to navigate the ecommerce world faster than cumbersome corporates is increasingly important. Getting the most from the power of automation, out-sourcing and tech to offer superb customer service and personalised marketing. This can play a key role in building loyal brand support, fuelling rapid growth in a competitive space.

This webinar will focus on the use of modern communication tools (email, chat, SMS, social) to deliver segmented and highly personalised marketing and customer service. This way brands can engage with their customers on a more specific and relevant level, delivering value and driving repeat revenue.

This workshop will cover the following areas:

1. Email marketing
2. Chat Bots
3. Messaging (SMS and WhatsApp)
4. Social Media

Join this webinar to gain an overview of the advantages that using email, chat and SMS has in a modern ecommerce brand, and how leveraging these tools as an agile smaller business gives them an advantage over cumbersome corporates. This webinar will also provide examples and inspiration to apply to your own ecommerce business.

Trainer

This event will be delivered by Ben Leonard. Ben will share the experiences that he’s gained through starting and growing a successful sports and fitness equipment business into an international brand, selling through an ecommerce website and online marketplaces across Europe, the Middle East and Australia.

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DISCLAIMER

Although every effort has been made to ensure the accuracy of the information provided, Scottish Enterprise, Scottish Government and Highlands and Islands Enterprise cannot be held responsible for any inaccuracies or omissions in the information supplied, or for the content of any website that the email above may contain links to, and does not endorse any business or individual that may be referred to above.