International Sales & Marketing Masterclass - Birmingham
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International Sales & Marketing Masterclass - Birmingham

International Sales & Marketing Masterclass - Birmingham

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Location

Icentrum

Innovation Birmingham Campus

6 Holt Street

Birmingham Science Park Aston, Birmingham B7 4BP

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The objective of this Masterclass is to give the delegate an understanding of the key principles of successfully marketing and selling overseas and the production of a sales and marketing plan for entering overseas markets.

Topics on the day include:

  • Marketing budget & capacity.
  • Identification of market trends
  • Market mapping & prioritisation.
  • National, regional, global pricing strategy?
  • Promotion
  • Four broad categories – Advertising; Public & Press relations; sales promotions & direct selling.
  • Translations, cultural sensitivity and taste in marketing materials/collateral.
  • Packaging – different market requirements. Translations & certifications. Instructions for use and warranties.
  • Direct marketing, Digital marketing, exhibitions.
  • Managing sales teams, agents and distributors.

For further information please contact Babita Shahjahan on 0121 607 1815

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Date and Time

Location

Icentrum

Innovation Birmingham Campus

6 Holt Street

Birmingham Science Park Aston, Birmingham B7 4BP

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