It will consider the key areas of difference in the elements of marketing, strategic options for marketing, cultural issues, how to identify and research markets, and the basics of selling overseas.
WHAT WILL YOU LEARN?
How to make the first steps into marketing overseas
Understand some of the key marketing principles, tools and techniques and apply them to overseas market
Identify essential considerations for effective marketing in an international context
Select suitable foreign markets, market segments and niches
Approach selling overseas with greater confidence and understanding