International Sales & Marketing - UKTI Masterclass - Birmingham
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International Sales & Marketing - UKTI Masterclass - Birmingham

International Sales & Marketing - UKTI Masterclass - Birmingham

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Location

Icentrum

Innovation Birmingham Campus

6 Holt Street

Birmingham Science Park Aston, Birmingham

Event description

Description

The objective of this Masterclass is to give the delegate an understanding of the key principles of successfully marketing and selling overseas and the production of a sales and marketing plan for entering overseas markets.

Topics on the day include:

  • Marketing budget & capacity.
  • Identification of market trends
  • Market mapping & prioritisation.
  • National, regional, global pricing strategy?
  • Promotion
  • Four broad categories – Advertising; Public & Press relations; sales promotions & direct selling.
  • Translations, cultural sensitivity and taste in marketing materials/collateral.
  • Packaging – different market requirements. Translations & certifications. Instructions for use and warranties.
  • Direct marketing, Digital marketing, exhibitions.
  • Managing sales teams, agents and distributors.

For further information please contact Babita Shahjahan on 0121 607 1815

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Date and Time
Location

Icentrum

Innovation Birmingham Campus

6 Holt Street

Birmingham Science Park Aston, Birmingham

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