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International Sales & Marketing Workshop - Rodbaston Hall

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Rodbaston Hall Conferences

Penkridge

ST19 5PH

United Kingdom

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The essential guide to promoting your business on a global stage…

This masterclass is jargon busting, practical and action orientated. The key elements of sales and marketing will be covered while also highlighting the importance of strategic planning for market entry. The course will be interactive and entertaining enabling delegates to create a plan to put straight into action.

You will learn about:

  • packaging – different market requirements: translation, certifications, instructions for use and warranties
  • how to construct a marketing strategy and a workable plan
  • understanding the unique selling points of your product or service
  • managing sales team, agents and distributors
  • how to manage the practicalities including pricing, people and processes

Is this masterclass right for me?

This course is designed for those who are new to export and for those who need a fresh and more focused approach to their international marketing.

About the trainer:

Angela Maxwell - Acuwomen

Angela achieved prominence as a dynamic entrepreneur by powering espresso machine manufacturer Fracino, from a £400,000 turnover into a leading global brand.Angela is member of the Birmingham Business School Advisory Board and is a visiting lecturer on their MSc in International Marketing. Angela received an OBE for Services to Business in 2010.

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Date and Time

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Rodbaston Hall Conferences

Penkridge

ST19 5PH

United Kingdom

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