International SEO and social media masterclass

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Scottish companies who are interested in a more in-depth session with an expert trainer.

About this Event

In partnership with Publishing Scotland -Scottish Enterprise is delivering a bespoke session for companies wishing grow their business to a wider audience.

You could well spend a fortune developing an incredible website for your business, but you still need to make sure that customers can find you. Within the busy international digital environment, ensuring that you are prominently positioned is key to attracting people that have a genuine interest in your products or services.

International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business. You may well understand the importance of appearing on the first page of a Google search engine in the UK but how do you ensure a similar level of prominence when developing new, international marketplaces?

Within a rapidly evolving digital landscape, information and technology is changing fast and SEO is no different. This Masterclass is designed to get you up to speed quickly so that your business can benefit from the rapid development of new markets.

How do you know the demand in a specific country for your products/services?

Do you know how many ways your customers can find your business?

This workshop will cover the following areas:

  • How will international customers find you?
  • International SEO best practice
  • The major ranking factors for search engine optimisation
  • Organic Search v Pay Per Click – Which is right for your business?
  • Google My Business and Google Search Console
  • Key international social media channels to be aware of

As a result of attending this interactive Masterclass you will gain a deeper understanding of how to utilise SEO and social media to build your international sales.


This webinar will be delivered by Stephen Whitelaw, Business Owner, Writer, Speaker and Digital Guru. Stephen has started and grown several successful businesses and has been the recipient of a Deloitte & Touche Fast 50 Award in recognition of establishing one of the UK’s fastest growing businesses.


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