Free

International SEO (Search Engine Optimisation) and social media

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Scottish Enterprise

Apex House

99 Haymarket Terrace

Edinburgh

EH12 5HD

United Kingdom

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Event description

Description

International digital marketing is key to attracting customers. This workshop will look at how to market your company internationally by ensuring you are using the most effective SEO strategies for your website. We will also talk about developing social media channels internationally.

The workshop will cover the following areas:

  • How search engines work
  • Google
  • Non-Google
  • A comparison of search engines
  • International SEO Google versus Yahoo versus Bing versus Baidu versus Yandex versus other platforms
  • Insights and analyticsHow to improve SEO
    • Using data to improve your site’s effectiveness
    • Understanding analytics in the context of digital marketing
    • Interpreting and acting on analytics information
    • Tracking and customer engagement and sources
  • Ranking factors
  • Social media
    • Impact of social media on customer engagement
    • Generating referral traffic
    • Effect on SEO
    • User generated recommendations
    • Engaging with customers

As a result of attending this workshop you will have a clear understanding of what you need to do to be successful in international markets.

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DISCLAIMER

Although every effort has been made to ensure the accuracy of the information provided, Scottish Enterprise, Scottish Government and Highlands and Islands Enterprise cannot be held responsible for any inaccuracies or omissions in the information supplied, or for the content of any website that the email above may contain links to, and does not endorse any business or individual that may be referred to above.

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Date and Time

Location

Scottish Enterprise

Apex House

99 Haymarket Terrace

Edinburgh

EH12 5HD

United Kingdom

View Map

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