San Francisco, California
London, United Kingdom
At this dinner Dave Chaffey will talk you through the core digital marketing techniques that every business must get right as part of multichannel marketing and CRM. Dave will use examples and case studies across all the key customer touchpoints using the Smart Insights RACE Planning Framework. He will also help you benchmark your capabilities against others by outlining exclusive research from the TFM&A conference and Smart Insights.
About Dave Chaffey
Dr Dave Chaffey is CEO and co-founder of digital marketing management advice site Smart Insights (www.smartinsights.com/about-dave-chaffey). He is author of 5 bestselling books on Ecommerce including Digital Marketing: Strategy, Implementation and Practice and has been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of marketing.
Date: Wednesday 30th April
Timings: Drinks reception 6pm, keynote 6.30pm, dinner 7.15pm, ends 9.30pm
Venue: Elysee Restaurant, 13 Percy Street, Fitzrovia, London, W1T 1DP
Cost: £99.00 plus vat (If for any reason you can’t make the dinner please let us know at the earliest possibility. Cancellations within 72 hours of the dinner taking place will be charged in full, however, you are welcome to send someone else in your place.)
This Internet Leaders Dinner is sponsored by BrightTag
About: BrightTag is a global leader in real-time cloud-based marketing technologies, powering thousands of brands and agencies. BrightTag empowers its clients to collect, connect and take smarter action on cross-channel customer data in real time, from websites and beyond – including mobile, social, email, ads, point-of-sale, CRM, call centers, kiosks and more. This enables brand marketers and agencies to deliver smarter, more relevant cross-channel marketing that improves engagement, conversion and loyalty. BrightTag's platform facilitates billions of requests monthly, supporting top brands that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, DeVry University, GAP, JetBlue Airways, Macy's, 1-800-Flowers, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. Visitwww.brighttag.com to learn more
When & Where
Mixing Digital is an event management agency specialising in working with digital, technology, ecommerce and media businesses to produce high quality professional events. In addition we run the Ecommerce Club a peer-to-peer community for retail and ecommerce professionals to be able to network, meet and share learnings at www.ecommerceclub.org