Visitor economy businesses in the West Midlands, find out how to apply for a year’s Green Tourism (or Green Meetings) membership FULLY FUNDED for a year (plus 50% off year 2, and 25% off year 3). Thanks to funding from West Midlands Destination Development Partnership.

Discover the bottom-line benefits of Green Tourism, the industry-leading sustainability certification and improvement support.

Learn about Green Meetings: the certification designed specifically for meetings and event providers to evidence your credentials to buyers and delegates.

Hear about our unique bespoke Groups service.

And get valuable insights into sustainable tourism and M&E market trends.

At a special business engagement webinar at 11am on Tuesday 10 September.

Who’s it for?

Serviced accommodation, visitor attractions, self-catering and other visitor economy businesses in Birmingham, Coventry, Dudley, Sandwell, Shropshire, Solihull, Warwickshire, Walsall and Wolverhampton.

Six benefits of Green Tourism for hotel businesses

· Benchmark sustainability standards and identify and prioritise progress opportunities with a robust criteria framework

· Establish a manageable, measurable, time-efficient improvement programme

· Increase knowledge, motivation, ownership, and performance across teams

· Showcase your green credentials to leisure and business guests alike

· Elevate your brand reputation to uplevel high-value talent acquisition and retention

· Equip sales teams with the data to give confidence to corporate bookers and meet requirements for RFPs

“The Green Meetings award highlights to corporate buyers that we are investing in sustainability and adopting key practices within our organisation to support the three core pillars of people, places, and our planet.”

- Krishna Pastaki, Business Development Manager, Edgbaston Park Hotel

What’s the small print?

*The incentive is open only to new Green Tourism or Green Meetings members. See green-tourism.com/west-midlands for full terms and conditions and eligibility details.

*Standard membership typically ranges from £157.50 to £682.50 (ex-VAT) depending on business size, plus a £75 registration fee (+VAT). See green-tourism.com/fees for full details.

Next steps

Book your place via the red button. Leave your details and we’ll send you the webinar link directly nearer the time.

In the meantime, go to green-tourism.com/west-midlands for more details - and apply.

We look forward to supporting you advance your sustainability journey. For the good of your staff, customers, and community, our region and our planet, and your bottom line.

The Green Tourism Team – in partnership with West Midlands Destination Development Partnership

Introducing the West Midlands Funded Green Tourism Membership Offer