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Introduction to Branding
Wed 23 November 2016, 15:30 – 17:30 GMT
What does your brand say about your business? This engaging workshop looks at the importance of a businesses’ brand as the core part of a wider marketing strategy. We'll cover tone of voice, brand management, positioning within the marketplace and how to find your niche to ensure you build a winning brand for your business.
We'll look at:
What is brand?
Value driven branding
Finding your niche
Tone of voice
If you would require special assistance in the event of an emergency for any reason, please let us know so we can make any necessary arrangements by calling us on 0800 917 9326 or emailing email@example.com.
Our events are fully funded and open to all local businesses, however you will need to complete our registration and enrolment forms in order to participate. Visit our website to complete this online before attending or alternatively, please turn up to your chosen event 15 minutes early to finalise in person.
About the speaker - Claire Hogan, Senior Marketing Advisor
Claire joins the GetSet East of England team with 27 years of experience in corporate communications, specialising in helping clients communicate in the most effective way to deliver outstanding results. This includes a range of services from strategic workshops to creative campaigns, ensuring there is a clarity in both the writing and the visual presentation of client’s propositions, so that that messaging is heard above the white noise of today’s global platforms.
Working globally as a senior consultant she also has experience providing a niche service in Bid Marketing, with a range of subtle elements to ensure clients win both the customer’s hearts and minds. Having owned her own agency in Dubai she also understands the challenges of running a business and the many hats you need to wear to create a successful business.