Introduction to Conducting Your Own Market Research

If you wanted to do some market research but did not know where to start, or were put off by the costs, this interactive workshop helps understand and practice some simple techniques.

The main focus of the session is on talking to people to get insights into your market, product or service:Who do you speak to; where and when do you do it; what do you talk about; and how do you conduct that conversation?

Part one: What is market research? (20 mins)

• Why is market research important
• The barriers to doing it
• The different ways to do it
• Timescales and budgets

Part two: Methods (30 mins)

• How to formulate research questions
• Identifying the key questions
• Making the question more precise
• Methods and strategies to find answers to those questions

Part three: Case study practice session (20 Mins)

• Preparing a research plan for a case study

Break (5 mins)

Part four: Putting the plan into action (25 mins)

• Practicing asking the questions and dealing with responses
• Feedback on exercise

Part five: Finishing up (15 mins)

• What are the questions for your own business and how would you get the answers to them?

About the Trainer

Dr Jonathan Newman has been conducting research into markets for almost two decades. His company Deep Research helps a range of companies and service providers understand more about the relationship between their service and their service users. In the past year he has worked with corporates like (TikTok, Amazon and Uber) to early start-ups like Zap or NGOs like Refugee Support Europe.

This is an in-person event at BIPC, 1st floor of Jubilee Library, Jubilee St, Brighton BN1 1GE

Following the event, the BIPC will send you a feedback form which we would be grateful if you could complete to allow us to monitor the success of our events.

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Increase your chances of business success

Business & IP Centre Sussex supports people to start, grow and protect their businesses in Sussex. Come and access our free market research and intellectual property databases and take part in our regular programme of workshops, webinars and networking events.

W hat if I don't live / have my business in Sussex?

Find your local BIPC here to find out how they can help you: https://www.bl.uk/business-and-ip-centre/national-network

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FAQs

What is your cancellation policy?

The majority of our events are free, but places are often limited - especially for in-person events, therefore please make sure you cancel your place, if you are unable to attend. You can cancel through your Eventbrite booking or emailing bipc@brighton-hove.co.uk.

Can I attend if I'm not a member of the library?

Absolutely! Any Sussex based business/ person with a business idea is welcome. Though we always recommend joining the library as it's free and will make accessing our databases, books and publications much easier.

How can I find out about any news & upcoming events?

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