Free

Introduction to developing your international tourism markets

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Scottish Enterprise

Enterprise House

3 Greenmarket

Dundee

DD1 4QB

United Kingdom

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Description

This event is a 2 day workshop running on Tuesday 27th Feb & Thursday 8th March - Companies are expected to attend both days.


New to developing your international tourism markets? Interested in learning how your business can benefit from the opening of the V&A Dundee?

Scottish Development International in partnership with Visit Scotland and the East Scotland Tourism Partnership are hosting an introductory workshop designed specifically for tourism businesses in the Dundee, Angus, Fife and Perthshire areas.

This fully funded two-day workshop, in Dundee on Tuesday 27th February 2018 and Thursday 8th March 2018, is aimed at businesses which are at the very early stages of developing or growing their international tourism markets.

Opening in September 2018, V&A Dundee will be the only V&A museum anywhere in the world outside London. The first dedicated design museum in Scotland, it is forecast to attract 350,000 visitors every year.

Hear about V&A Dundee’s imaginative programme of exhibitions and events, the new visitors who are likely to attend, and explore ideas to help you capitalise on this amazing opportunity.

At the workshop you'll get a chance to explore the key areas that you'll need to consider when developing your international tourism markets, including:

• Market analysis and making the most of V&A Dundee – how can your business benefit?
• Choosing your most effective route to market
• Working effectively with the travel trade
• International marketing and social media
• You will also develop your own international action plan that will help guide your business after the workshop.

Agenda

The workshop will be held over two days. Companies are expected to attend both days.

Tuesday 27th February 2018
• Market Analysis, including planning for international tourism markets and understanding international visitors. Effective market research, incorporating market selection and prioritisation - with particular focus on market analysis and making the most of V&A Dundee.

• Routes to market, including choosing your most effective route to market, the role of collaboration, exhibitions and working with the travel trade.

Thursday 8th March 2018
• International inbound marketing – the importance of inbound marketing, using the internet and social media effectively to reach your international visitors

• Overview of support available – including Scottish Development International and DTI, VisitScotland and VisitBritain.

Introduction to developing your international tourism markets is free to Scottish companies and is part funded through European Structural and Investment Funds (Investing in a Smart, Sustainable and Inclusive Future) and Scottish Enterprise. You should note that this support is a form of State Aid, and on attendance it will count towards your overall De Minimis allowance.

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Location

Scottish Enterprise

Enterprise House

3 Greenmarket

Dundee

DD1 4QB

United Kingdom

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