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Introduction to Digital Marketing Campaigns - OCT

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Location

CitizenM

40 Trinity Square

London

London

EC 3N 4DJ

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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Description

Overview

This introductory 1 day course will provide you with an overview of the tools that you can use for implementing a digital strategy

The course will review the basic fundamentals and will enable you to understand the vital role of digital marketing in business and the way you can harness the various channels to improve marketing effectiveness.


Who should attend?

This is an introductory course - so if you are involved with or affected by digital communications in any way and feel that you would benefit from gaining an understanding of the latest techniques available and how they can be used.


Learning Outcomes

  • Be conversant with the digital channels that are available to the marketer.

  • Be able to choose the most appropriate medium for each of your audiences.

  • Know the constraints of the Data Protection Act.

  • Be able to construct a social media strategy.

  • Use the CRM tools to enhance the effectiveness of digital media.
  • Develop digital media metrics.



Course Content


Planning and integrating Digital Marketing Campaigns

  • Strategy – key first step

  • Where are we now?

  • SMART objectives

  • Segmentation, Propositions and Customer Journey

Overview of Website Design

Overview of key digital channels

  • Search Engine Optimisation

  • PPC

  • E Mail Marketing

  • Display Advertising

  • Social Media: Facebook & Twitter

  • Affiliate Marketing

Overview of Mobile Marketing

Key Performance Metrics

What is the Data Protection Act – and what does it mean for my business?

Summary & Key Take Outs


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Date and Time

Location

CitizenM

40 Trinity Square

London

London

EC 3N 4DJ

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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