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Introduction to digital marketing for small businesses

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The range of digital marketing tools on offer these days can be overwhelming. It’s easy to find yourself paralysed into indecision ....

About this Event

The range of digital marketing tools on offer these days can be overwhelming. It’s easy to find yourself paralysed into indecision, not sure which options are the best for you, or where best to focus limited resources. If that sounds familiar then this webinar is for you.

This webinar is a ‘back to basics’ look at digital marketing specifically aimed at small businesses who want to better understand how to use digital marketing to find new clients whilst building better relationships with existing customers.

Our focus is on small businesses who need to make sure they get the biggest bang for their marketing buck. You can’t afford to do everything so how do you decide where to focus? Book your free place on this webinar now and we’ll help you answer this and other common marketing questions.

In just one hour we’ll cover:-

What is digital marketing?

Understanding the core concepts and how marketing helps you grow your business

The elements of the digital marketing mix

Understanding the tools that are available to you as a part of your digital marketing strategy

Brief overview of the pros and cons of core digital marketing tools

Building a marketing strategy for your business

What are you trying to achieve? How to set effective marketing objectives for your business.

How to decide where to focus your efforts – choosing between the available digital marketing tools and focusing on the ones that are most relevant to your business

Documenting your marketing plan and keeping on track

Understanding what’s working and what isn’t

What are the key metrics that will tell you if your marketing strategy is working?

How to measure the success of your marketing activities and use that knowledge to refine your marketing strategy so you’re doing more things that work and fewer things that don’t

Marketing ideas for budgets of all sizes

How much should you be spending on marketing?

How to get results with a minimal budget (or even with zero budget!)

What tools is it worth spending money on and what could you be doing for free?

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Who should attend?

This webinar is aimed at anyone who wants to understand more about the range of digital marketing tools available and how to most effectively use them to grow their business. The content will be relevant to any size of business but our focus will be on advice for smaller businesses comprised of either one person alone or a small team of people.

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