£330 – £354

Introduction to Digital Marketing (London)

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Marketing Tom Media (@DeVere)

9-10 Portland Pl, Marylebone



United Kingdom

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Event description


Gain an understanding of the fundamentals of Digital Marketing

Course Overview

Our Introduction to Digital Marketing course draws on our experience teaching CIM/CAM Digital Marketing courses and 1-day workshops. This intensive 1-day course will provide you with both the theoretical and practical skills to cover all the key aspects of diital marketing. You will leave the course with your own digital marketing plan template.

Topics Covered

The Digital Environment

  • What is Digital Marketing?

  • Characteristics of Digital Marketing

  • Difference between digital and traditional marketing

  • Customer expectations

  • Online Buying Process

Developing a Digital Marketing Plan

  • Introduction to PR Smith's SOSTAC® Planning Framework

  • Carrying out an audit

  • Identifying objectives and developing a strategy

  • Implementing tactics

  • The importance of measurement

Website Design

  • Website objectives

  • Types of website

  • Aspects of website design

  • Websites and devices

  • Websites and Google

SEO and Content

  • What is SEO?

  • Why is it important?

  • What does Google look for?

  • Developing links

  • The importance of content marketing

  • Google Local and Search Console

Social Media

  • The Social Media landscape

  • Social Media fundamentals

  • Different options for Social Media

  • Exploration of Facebook, Twitter and Instagram

  • What about Pinterest and Blogging?

Online Advertising and Email

  • What is online advertising?

  • Google Ads for Search

  • Google Ads for Display

  • Paid advertising on Social Media

  • What is email and how should we use it?

  • Creating goals and lists

  • Preparing campaigns and measurement

Measuring Digital Marketing

  • What is Google Analytics?

  • What are metrics?

  • Measuring success/failure in GA

  • Key elements of GA

  • Creating Goals

  • Reporting

  • Recap and QA.

Who should attend?

This course is designed for those who want to get a better understanding of digital marketing. It is ideal for those who are new to marketing or those who want to make sure that they are approaching digital marketing correctly and using the right tools.


Our London course cost £325 per person and include:

  • Course material

  • Access to a password-protected Introduction to Digital Marketing support site which features videos, articles, podcasts, videocasts, PowerPoint slides, book links and more.

  • One hour 1-to-1 session by Zoom to discuss your specific needs after the course

  • Refreshments are available throughout the day and lunch is served in the on-site restaurant.

In-house courses

Should your organisation require, we can arrange to have the workshop delivered either at your location or a venue closer to your workplace. Please contact us for prices.

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Marketing Tom Media (@DeVere)

9-10 Portland Pl, Marylebone



United Kingdom

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