An Introduction to Email MarketingBuild relationships, stay connected & grow your business
Email marketing is one of the most effective (and affordable) ways to reach your customers but many small business owners don’t know where to start. This workshop is designed for new and early-stage business owners who want to understand the basics and start using email with confidence.
By the end of this session, you’ll be able to:
- Understand what email marketing is and why it’s so valuable for small businesses
- Learn simple, practical ways to start building your email list
- Choose an easy-to-use email platform that suits your needs
- Know what types of emails to send and how often
- Pick up useful design and subject line tips to boost open rates and engagement
