An Introduction to Facebook for your business

Who is this webinar for?

This webinar has been designed as a beginners guide to using Facebook for business and an overview of its functionality. If you are completely new to using social media you might want to start by attending Social Media For Your Small Business.

Overview:

By the end of this webinar, you will be able to:

• Accurately define the main terminology used on the Facebook platform
• Create a business page and manage the features, roles and inbox
• Explain the benefits of posting good quality content and the use of groups to build a following
• Navigate the major functions of Insights to determine outcomes
• Identify the difference between a boosted post and an automated ad

Agenda:

• Why use Facebook?
• Facebook Terminology
• Creating a Page
• Page Features
• Page Roles
• Inbox
• Build a Following
• Groups
• Events
• Facebook Live
• Shop
• Facebook Pay
• Stories
• Insights
• Paid Ads
• Ad Objectives
• Facebook Pixel
• Post Boost
• Automated Ads
• Ad Placement
• Other Facebook Services

Please note:

The webinar may be recorded, however, having your Camera and microphone on is optional.

Data Collecting:

Information collected here will be processed by Wenta and shared with our programme partners such as Hertfordshire LEP, Watford Borough Council, Stevenage Borough Council and Ministry of Housing, Communities and Local Government for programme data reporting purposes only. Data that is collected here will be used to provide further business advice and support information to you. Please visit Wenta’s Privacy Policy for more information.

If you do not wish for your data to be used for marketing purposes such as the Wenta Mailing List, please ensure you do not select the relevant box for the Mailing List ‘opt-in’.

Data Sharing:

We have data sharing arrangements in place with programme and contract partners such as Hertfordshire LEP, Watford Borough Council, Stevenage Borough Council and Ministry of Housing, Communities and Local Government, who we work with to provide certain services to you. Under data sharing arrangements, certain personal information is shared for a specific purpose. The local authority or organisation receiving the information must only use that information to carry out that specific purpose, and keep your data safe and secure. Please visit Wenta’s Privacy Policy for more information.