£0 – £180

Introduction to Fundraising Analytics

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Location

The Hive

Sawmill Walk

The Butts

Worcester

WR1 3PD

United Kingdom

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Refunds up to 30 days before event

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Description

If you’re working for a good cause in a not-for-profit organisation then ‘making every penny count’ is crucial. Data is often an untapped and overlooked resource for survival and growth. Fundraising Analysis can reveal powerful insights and opportunities both to increase income and to spend more wisely. Knowing what data to collect and how to analyse it effectively is the key to success.

This practical course focuses specifically on fundraising through individual giving in charities, social enterprises, and other not-for-profit sector organisations. Interactive sessions and a variety of case studies will be used to demonstrate the essentials of fundraising analysis. Participants will learn how this can be applied to fundraising measurement, strategy, and planning in their own organisations.

Led by fundraising analytics expert Susie Mullen, it’s a great opportunity to learn how to get the fundamentals right. She’s also very friendly, pragmatic, and great fun.


About the Course

The training course will include case-studies, interactive group work, and exercises focused around three key topics:

  • Metrics and Measures: Identify (and understand) the key metrics that are the foundation of all fundraising analyses and understand the relationship between them.
  • Data-driven Fundraising Strategy: Appling metrics and measures to develop a focused and pragmatic fundraising strategy.
  • Evaluating Success: Monitoring progress against goals, responding to analysis, adapting to stay on track.

By the end of the course participants will have the knowledge and skills to:

  • Understand and explain the data required to evaluate fundraising performance.
  • Define and articulate the key performance indicators required to measure how well your organisation is doing against goals and objectives.
  • Identify data gaps and plan how to address these.
  • Interpret the data you have available to develop/improve a fundraising strategy for individual giving.
  • Know how to use fundraising analysis to evaluate success.


Who should come?

The course is aimed at people in non-profits like charities and social enterprises. It does not require any prior knowledge of fundraising analytics. It is most suitable for people who have responsibility for managing, planning and income generation through individual donor fundraising, charity shops, campaigns and events. If you are a small to medium sized organisation with ambitions to grow or develop individual giving income then this course will set you up to do exactly that.

3 reasons why people should come

i) Many organisations tell us they need help with data: In Data Orchard’s 2016 survey of more than 200 charities and social enterprises only 43% had the skills to analyse data in useful and meaningful ways. The Institute of fundraising’s 2015 survey of how charities are using data revealed only 24% were collecting, analysing, and implementing data a part of their strategic planning and decision making.

ii) Recent changes in the Code of Fundraising Practice by the Fundraising regulator mean charities and social enterprises need to understand and utilize their data effectively AND legally. Many are having to review and change how they collect and manage their donor data and focus on quality over quantity.

iii) Making the Most of Resources: With challenging economic times and limited resources, maximising the potential of donor income and nurturing relationships with supporters is more important than ever. Understanding ‘what’s working?’, and equally, ‘what’s not working?’, is key to good decision making.



About the TrainerPhotograph of Trainer Susie Mullen

Susie Mullen has over 15 years’ experience in insight and analysis across a wide range of sectors. Before setting up her own consultancy in 2016, Susie was Head of Data and Insight for CAFOD, a large international development charity. She now helps organisations to make the most of the information they have through research, data analysis, and reporting. Susie has recently supported many small to medium sized charities with fundraising analysis including with the Small Charities Coalition. She is passionate about making data analysis accessible to all so decisions shaping the future of organisations are rooted in evidence and good practice.

To find out more visit www.impactmeasurementservices.com

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Date and Time

Location

The Hive

Sawmill Walk

The Butts

Worcester

WR1 3PD

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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