WHAT’S IT ALL ABOUT…?

This is our popular Google Ads training workshop that we've delivered in-person for years - now available to everyone as a remotely-delivered online session via Zoom.

Pay-per-click marketing has revolutionised the advertising industry – no platform more so than Google’s AdWords. It’s an amazing system which, when used properly, allows advertisers to invest whatever budget is realistic for them and earn back in sales many more times over what they spend with Google.

On the face of it, AdWords is a really simple platform that lets even novice users set up their own campaigns with an easy step-by-step process. Yet one of the most common complaints we hear from clients is how they’ve tried AdWords before and burned through their budgets with little or no return on investment, often putting them off for life! It’s really easy to set up an AdWords campaign, but doing so – and then managing it – efficiently and profitably is much harder and requires specialist expertise. Book a place on this course and we’ll show you how it’s done!

Kyle Waller; Premier League: “Thank you for organising a great course. I found it very useful, especially having someone knowledgeable there to ask questions to."

WHAT WE’LL COVER

Introduction to the concept of Google AdWords PPC marketing
Getting the most out of Adwords' upgraded interface
Defining your PPC strategy
Basic PPC account optimisation
Effective PPC account structure
Managing campaigns, keywords and ad groups
Improving quality scores: getting more clicks for less cost
Keyword bidding strategies
Campaign settings and market targeting
Writing effective ad text
Ad extensions and enhancements
Goals, analysis, and reporting
And much more…

WHO SHOULD ATTEND

Marketing professionals
Digital marketing professionals
Advertising professionals
E-Commerce professionals
Web analysts
Anyone with an interest in how to make the world’s most popular advertising platform work profitably for them!

Please email andrew@advantec.co.uk if you have any questions

Introduction to Google AdWords - Training Workshop to be Delivered Online

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