Overview:

This full day course is a hands-on practical workshop. It focuses on ensuring you have a solid grounding in the fundamentals of Google Analytics from both a technical and business perspective. You will learn how to use Google Analytics to understand the behaviours of your customers and how your website could be improved to enhance the user experience.

Once you have registered for the course, the trainer would like to contact you to arrange access to your Analytics account and have a call with you to go through your objectives and challenges so that the course content will be highly tailored and bespoke to your unique needs.

If you do not have a Google Analytics account then the trainer will contact you to help you get all the set-up done ahead of time.

Morning session: Theory

• What is Google Analytics?
• How data is collected and how we use it
• How to set up Google Analytics
• Connecting Google Analytics to other Google Products (Search Console / Doubleclick / AdWords etc.)
• Getting around in the Google Analytics interface
• Analytics terminology (User / Session / Hit metrics and dimensions etc.)
• Goals! What they are, how to create them and how to use them

Afternoon Session: Practical

• Troubleshooting in Google Analytics, how to find out where the problems are
• How to create custom reports
• How to create custom dashboards
• Advanced report types and how to use them

Who should attend?

This course is aimed at bridging the gap between marketing and the business and as such will be well suited for marketing professionals looking to use Google analytics to understand performance and report back to the business, as well as business openers looking to get deeper insight from their marketing data.

This is a beginner to intermediate level course that covers the fundamentals. It is designed for those who are new to Google Analytics, individuals who need a refresher, or those who have specific questions needing answered.

Learning outcomes:

You will leave this course with a solid understanding of what Google Analytics is, how it works, what you can use it for, and most importantly, how to use analytics to answer important questions about your website. Questions like “How many people are coming to my website, where do they come from and are they doing the right things on my website that will contribute to my business success?”

Course director: John Daniels

Train your team:

This course can be delivered on site for corporate teams and tailored to your specific requirements. For details contact: training@edinburghchamber.co.uk

The ECC training experience:

• Expert trainers - Passionate specialists who keep up to date with the latest trends in their field
• Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement
• Practical training methods - Theory and practical based training to take back to the office
• Small class sizes - No more than 15 people to ensure you get the most from our trainers
• Wide breadth of topics - ECC offer over 40 different essential business training courses covering everything from Leadership and Management through to Digital and International Trade
• 3 learning levels – Beginner /Introductory, Intermediate and Advanced