Google Analytics is one of the most widely used tools for measuring website performance – it’s free, simple to set up and extremely powerful. However, many people either don’t have it running at all, or have it running but never look at it.

Used effectively, Google Analytics enables you to turbocharge your digital marketing, helping you understand where your website traffic comes from, which of your marketing activities is working and which isn’t, and how well your website generates new customers for your business.

Join us for this webinar during which we run through the elements of Google Analytics that are most useful for small businesses.

Installing Google Analytics on your website

The audience for your website

How many visitors is your site getting?

Where in the world do your visitors come from?

What devices do people use to view your site?

Where your visitors are coming from

How do people find your site?

Which of your marketing activities generates the most traffic to your site?

How people behave when they’re on your site

Which pages do they arrive on and leave from?

How long do they spend on your site?

Which pages hold their attention and which do not?

Tracking how your website traffic converts into customers for your business

What counts as a conversion for your business?

How can you track conversions in Google Analytics?