Introduction to Green Tourism Certification for Booking.com partners

For over 28 years, we have enabled and empowered tourism and hospitality businesses to operate more sustainably, and more successfully.

With our 3000-strong global membership, with our industry-leading experience and expertise, we’re the sector’s most widely recognised, most-trusted sustainability certification.

Join a special webinar at 2pm GMT on Wednesday 14th January 2026 to find out all about Green Tourism and what we can do for your business.

“53% of travellers are now conscious of tourism’s impact on local communities and the environment.”

Booking.com 2025 Research Report

Travellers on Booking.com can filter for certified sustainable stays. When you’re certified with Green Tourism, you’re easier to find, easier to trust, and easier to book.

Why join us?

Here’s one reason:

Our certification gives businesses the proven credibility that wins customers and buyers. Businesses from B&Bs to global hotel groups, attractions to restaurants, tour operators, to self-catering businesses. Businesses like yours.

And another:

Whether you’re just starting your sustainability journey, or you’re keen to advance your skills, with our support, you’ll learn better practices in everything from waste management to marketing, saving resources, reducing costs, and raising your reputation.

Because doing good is good for business.

What will we cover?

• Who we are and what we do
• Market insights
• Membership benefits
• How our assessment works - including a live demo of our user-friendly online portal
• How to join us
• Plus, Clare and Diane from our Client Services Team will be on hand to take your questions

Get started. Get certification. Get more customers. Join us to find out how.

Reserve your place today.