This free session is designed to answer your questions about planning and implementing a digital strategy within an organisation.

We will discuss topics:

Plan: Ensuring you’re able to plan for success by knowing how well you’re performing, what your internal capabilities are, and how you stack up to your competitors.

Reach: Your strategy needs to show how you will invest to reach new customers through search marketing, owned, earned and paid media.

Act: Once you’ve attracted visitors to your website, you need to persuade them to act by improving customer journeys and optimizing your content and landing pages.

Convert: Depending on your type of business, conversion may happen online or offline. This part of the strategy covers lead nurturing, personalization and multichannel selling activities to make this happen.

Engage: To help turn first-time customers into repeat customers and advocates your strategy needs to include customer onboarding, web experience, and email marketing.

Please note once you have booked to attend the session, you will receive a confirmation email containing the Zoom Link.

For further information please contact rozeena@ehcvs.org.uk