£800

Introduction to Market Research - SEPT

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Location

CitizenM

40 Trinity Square

London

London

EC 3N 4DJ

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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Description

Overview

This course will increase your understanding of the essential marketing research toolkit so that you can return to work confident that you can make a greater contribution to the marketing decision process


Who should attend? (Is it right for me?)

Suitable for anyone working in a marketing role (Marketing Assistant Senior Brand Manager Marketing Manager) who has to brief and use market research in their roles. Also suitable for those who have worked in marketing for a while and needs a refresher on the core market research techniques.


Learning Outcomes

  • — What is Market Research?

  • — Types of Market Research

  • — When should you commission research?

  • — How do you write an effective Market Research brief?

  • — What are Action Standards?

Course Content



What is Market Research?

  • Key definitions

  • Exploratory – Qualitative Research

  • Confirmatory – Quantitative Research

Overview of different types of Market Research

  • Secondary Research - Start here!

  • Customer Surveys: Demographics, Attitudinal and Behavioural

  • Focus Groups

  • Ethnographic / Netnographic / Semiotic Research

  • Conjoint Analysis

  • Continuous Research

When should you commission Market Research?

  • Strategic Understanding – Situation Analysis – Tools and Techniques

  • Idea Development – Tools and Techniques

  • Marketing Mix Evaluation – Tools and Techniques

  • In Market Tracking - Tools and Techniques

How to write a Market Research Brief

The need for Market Research Planning


Action Standards

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Date and Time

Location

CitizenM

40 Trinity Square

London

London

EC 3N 4DJ

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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