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Introduction To Marketing Strategy & Planning

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Bristol Management Centre

Telephone Avenue

Bristol, United Kingdom

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About 

The course takes delegates through the steps of marketing planning and provides practical insights into the key roles within a marketing department. It is a lively mix of theory and practice.


Who should take the course? 

Managers looking to use marketing strategy tools to support and drive the achievement of their business objectives in a changing business environment.


Benefits 

Employees who know the ins and outs of effective marketing are absolutely essential to every business, company, or establishment no matter what the related objectives may be.

This course will help create clarity of organisational purpose and develop applicable ideas for differentiating your organisation from your competitors.



Qualifications 

Candidates will receive a certificate of attendance expressing that they have successfully completed the introduction of Marketing Strategy & Planning.


Key features 

  • Definition and role of marketing
  • Analysis of the marketing environment
  • Market research – uses and techniques
  • Using the marketing mix in planning:
  • Product – management, development and lifecycles
  • Price – objectives and strategies
  • Place – the changing nature of distribution
  • Promotion – process and execution of communication
  • Managing the corporate brand
  • Segmentation, targeting and positioning

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Date and Time
Location

Bristol Management Centre

Telephone Avenue

Bristol, United Kingdom

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