Derick Mackinnon from New Found Sound will deliver an Introduction to Digital Marketing workshop offering practical tips on How Best to Promote your Band. In addition to social media, the workshop will cover the creation of Electronic Press Kits [EPK’s] and how to use mailing lists to develop your fanbase. The session will also look at, and offer advice on engaging / securing media coverage.
Derick founded New Found Sound in 2006, Wide Days music business convention in 2010 and has worked as a Music Consultant, Marketing Manager and Press Agent for a diverse range of organisations, venues and artists. He currently writes a weekly new music column for the Scotland On Sunday newspaper and manages press and social media for Scottish Music Centre.