£450

Introduction to NPD / EPD Project Management - SEPT

Event Information

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Location

CitizenM

40 Trinity Square

London

London

EC 3N 4DJ

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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Event description

Description

Overview

This workshop provides an essential foundation for anyone involved in project management. With a focus on the steps required to scope, plan, implement and evaluate marketing projects, it provides the grounding required to deliver on time and within budget.

Who should attend?

This workshop provides the perfect introduction to project management and is therefore suitable for anyone who is new to marketing or project management and would like some formal training to help build skills and confidence.

Learning Outcomes

Understand what it really means to be a project manager and why it is an essential skill for the ambitious marketer.

  • Scope a project and set realistic objectives while managing stakeholder expectations.
  • Plan a project and prioritise all the tasks within the plan.
  • Implement the project plan and organise your team to work to deadlines.
  • Work with the team to get the best out of people so that they understand the role they are playing and the accountability they have to other team members to play their part in a successful outcome.
  • Understand why evaluation is so important.

Course Content


Project and Portfolio Management Overview

  • Ansoff Matrix

  • Grow the Core


Key elements of a project


Project phasing Stage Gates

  • Stage 0: Innovation Platform & Strategic Brief

  • Stage 1: Ideation

  • Stage 2: Concept Qualification

  • Stage 3: Product Qualification

  • Stage 4: Market Qualification

  • Stage 5: Launch and Post Launch Audit


Key Take Outs


Case Studies

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Date and Time

Location

CitizenM

40 Trinity Square

London

London

EC 3N 4DJ

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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