Introduction to Platforms: Strategy, Development, and Execution

Are you looking to build the next big digital ecosystem?

In today's digital landscape, "Platforms" are more than just websites—they are complex ecosystems that connect users, services, and data. Whether you are launching a two-sided marketplace, a SaaS product, or an internal tool, understanding the unique mechanics of platform development is crucial for success.

Join us for Introduction to Platforms, a deep-dive session designed to demystify the process of building, scaling, and managing online platforms. We will move beyond the buzzwords to discuss the practical realities of platform architecture and the vital soft skills needed to lead technical teams effectively.

What We Will Cover:

• Defining the Platform: Understanding the core differences between a standard product and a scalable platform.
• The Development Roadmap: A step-by-step guide on how to approach the build—from MVP (Minimum Viable Product) to a mature ecosystem.
• The Danger Zones: A candid look at common pitfalls, including the "chicken-and-egg" user acquisition problem, scalability bottlenecks, and scope creep.
• Bridging the Gap: How to effectively advise, brief, and collaborate with developers. Learn the language you need to translate business requirements into technical reality without friction.

Who Should Attend:

• Aspiring Founders & Entrepreneurs with a platform idea they want to bring to life.
• Product Managers & Owners transitioning from traditional products to platform-based models.
• Consultants & Strategists who need to advise clients on digital transformation.
• Non-Technical Leaders who need to manage or hire engineering teams.

Why Attend?

You will leave this session not just with a theoretical understanding of platforms, but with actionable frameworks for avoiding costly mistakes and building a healthy, productive relationship with your development team.