INTRODUCTION TO PODCASTING

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WHY YOUR ORGANISATION NEEDS A PODCAST AND HOW TO GET STARTED

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If you have a message to tell the world, and an audience that needs to hear it, there is no better vehicle to make that happen right now than a podcast.

It seems in 2020 that podcasts are everywhere... This time last year there were around 800,000 podcasts globally. Right now there are over 1,600,000. That's right - it has DOUBLED in just ONE YEAR!

And that trend is only going one direction with the powerhouses of Spotify, Google, Apple and Amazon now fully invested in the growth of this medium. So, one thing is clear... podcasting is here to stay!

This offers a huge opportunity for charities and not-for-profits to share the brilliant work that they do, while growing an audience of highly engaged and extremely loyal listeners.

But how on earth do you get started? What equipment do you need? What's a podcast host? How do you grow your audience?

While podcasting, at its core, is very straightforward, it can be daunting getting started, with plenty of potential pitfalls along the way.

In this short FREE introductory webinar, CiNI will cover all the things you need to think about in preparing to launch a podcast, including:

• Deciding whether to start a podcast

• Choosing a podcast format

• Deciding on what equipment you need

• Getting your podcast in front of listeners

• Growing your audience

It is designed for those who are thinking of starting a podcast for their organisation and would like to find out more.

About the Tutor:

Roger Gowdy is highly experienced in all things podcasting and audio/visual production. Starting his training in the world leading Sonic Arts Research Centre in Belfast, Roger completed his Masters in 2005, and since then has been producing audio visual content for organisations all over the world, including the US, Eastern Europe, Africa and at home in NI.

Roger has launched, hosted and edited multiple podcasts with particular focus on the not-for-profit sector, so is ideally placed to help guide organisations as they start their journey into podcasting.

Important Information:

*** Your Zoom invite will be sent the day prior to the webinar date. ***

• As this is a free training event, places are limited and are in high demand. If you cannot attend, we urge you to get in contact so another can take up your place.

• Please allow at least 10 minutes prior to training start-time to check your computer/tablet/smartphone video & audio settings .

• If you have questions or need assistance, please email info@ci-ni.org.uk or call 028 9040 1290.

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