Introduction to PR for Charities

Want to raise your charity’s profile and get your stories in front of the right audiences?

Join PR expert Maria Bailey (Virtual Press Office) for a practical, confidence‑building session on what makes a charity story newsworthy — and how to pitch it effectively.

Charities do incredible work every day — but journalists don’t always hear about it. This session shows you how to change that. You’ll learn how to champion human stories, clearly explain impact, and build relationships with local media so your cause can reach the audiences who need to hear it most.

We'll explore how to:

• Identify strong, human‑led stories in your everyday work
• Understand what journalists look for and why they say yes
• Craft a clear, concise pitch that grabs attention
• Add value with quotes, case studies, photos, and interview opportunities

And leave with practical skills, new confidence, and a story you're ready to pitch!

This session is perfect for comms teams, charity leaders, fundraisers, and anyone new to PR - whether in a paid or voluntary capacity - in Somerset.

Due to number of places available at this training, we ask that you limit your bookings to 2 places per organisation.