£420 – £660

Introduction to PR Strategy & Campaign Planning

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Location

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4th floor

11 Portland Street

Manchester

M1 3HU

United Kingdom

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Eventbrite's fee is nonrefundable.

Event description

Description

This one-day workshop will help you plan a range of PR activities to meet a specific goal as part of a strategic Public Relations campaign. Through a range of trainer-led discussions, interactive group exercises and current case studies, you will learn how to:

• Take and interrogate a brief
• Conduct research and interpret findings
• Set PR objectives
• Shape and refine messages
• Develop creative ideas that fit strategically
• Plan and implement a range of PR activity and tactics to support your aims
• Evaluate your impact

Your trainer Alison Arnot is a CIPR Fellow and top-rated CIPR trainer. Her work has been recognised with awards from the CIPR, IOIC, HEIST and CIM, and she has an MSc in Public Relations from the University of Stirling. She has worked in senior roles, leading media relations, internal communications, stakeholder engagement and crisis communications for organisations such as BAA and Network Rail.

The day will begin with a high-energy breakfast at 9.00 am, then the workshop will start at 9.30 am and end at 4.30 pm.

This event is worth 10 CPD points to CIPR members. At the event, non-members will have the opportunity to receive a special code that will enable them to join the CIPR at a discounted rate.

Terms: the price includes lunch, tea/coffee, etc. Full payment must be received prior to the start of the event. No refunds or credits will be issued for any delegate cancelling a place 1-14 days before the course date. Cancellations received 15-30 days before will be charged/refunded 50% of the fee due/paid. Cancellations received 31 or more days before will be refunded in full. All cancellations must be advised in writing. CIPR NW will not charge for substitute names to be included up to the day before the workshop.

CIPR North West cares about your privacy and will never pass on your details to a third party nor send you information on our events without your permission. For full details of the CIPR Privacy Policy, click here.

CIPR North West supports iProvision - the benevolent fund for CIPR members past and present. To find out more about the charity visit the CIPR website and to make a donation visit Virgin Money Giving.

For more information, please e-mail Linda O’Neil, CIPR NW’s group administrator, at ciprnw@admin-answers.co.uk or call 0845 331 2287.

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Date and Time

Location

Etc Venues

4th floor

11 Portland Street

Manchester

M1 3HU

United Kingdom

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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