Introduction to service design training: Blackpool, February 2020

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The Derham Lounge, Winter Gardens Blackpool

97 Church Street



United Kingdom

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Event description


Services Week is a series of cross-government events that looks at how we can work together to deliver end-to-end, user-focused services. From 3 to 7 February, events in many parts of the UK showcase the important service transformation work going on in all levels of government. You can learn more about Services Week 2020 in this blog post.

Introduction to service design training

The Government Digital Service (GDS) user-centred design team regularly run service design training. Service design is the design of services. A service is something that helps someone do a thing, like learn to drive.

What you’ll learn

During the training, you’ll be introduced to a range of topics and skills.

What is a service?

What is service design?

What are the benefits of service design?

What does a service designer do?

How does a service designer work with other roles?

By the end of the course you will be able to:

Understand how a service designers’ focus differs from other members of the team

Use a service design tool appropriately by researching, finding and applying the right tool for a problem

Understand how a service designer would approach framing a problem

Use a journey map to analyse a service

The training contains some theory and lots of paper-based exercises and activities (individual, in pairs and in groups). You'll meet lots of people from many different roles and organisations in government. You do not need to prepare anything and slides will be provided.


You must currently have a job as a public servant or civil servant. This means you are working in a central government department, local government, NHS, Parliament, arms-length body or regulator.

You must be a permanent employee not a contractor or supplier to government.

You must be able to attend the whole 1 day.

This course is not for people who are already service designers.

We may collect diversity information in the registration form so that we can ensure there is a diverse representation of people attending the course.

On the day

Arrive before 9:45am ready for a 10:00 start and we will finish at 5pm.

Lunch will be at approximately 12:30 for approximately an hour and there will be a short break in the morning and afternoon. There are lots of places to eat and drink inside the venue or on Victoria street across the road from the venue.

There are well sign-posted tourist car-parks close to the Promenade or there are 2 car-parks closer to the Winter Gardens. A multi-storey facility is available within the Houndshill Shopping Centre. This is approx 150m from the Coronation Street entrance (lift access to the main areas of the Winter Gardens building) or approx. 300m from the Church Street entrance (ground level access to the main building)- the postcode of this car-park is FY1 4NY. This is a pay-on-return car-park.

If there is anything we can do to enable you to be able to fully participate in this course, contact

Please be prepared to give us feedback on the session as it is always being iterated!

There is always a waiting list for this course

  • Do not register for a ticket unless you will be attending the whole day 10am - 5pm.
  • Return your ticket asap if you can no longer attend.
  • Do not arrive late or leave early as this disrupts the group work and is unfair to those on waitlist.
  • Not doing these things will affect your eligibility to register for future events.

If you are on the waitlist, we will send the information about the next event to you before releasing it publically.

More information

Find out about other user-centred design related training and events on the Community Service Manual.

The UCD community sends monthly updates on events and training. Sign up by filling in this form.

If you are interested in this course but there are no spaces available, please sign up to our waiting list. We can then contact you once a space becomes available.

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The Derham Lounge, Winter Gardens Blackpool

97 Church Street



United Kingdom

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