Introduction to service design training : London : Feb 2019

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The White Chapel Building

10 Whitechapel High Street


E1 8QS

United Kingdom

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This course is now sold out in London but there are a few tickets left for the Blackpool one on Monday 28 Jan

Introduction to service design training

The Government Digital Service (GDS) user-centred design team regularly run service design training. Service design is the design of services. A service is something that helps someone do a thing, like learn to drive.

This course is not intended to turn you into a service designer, but it will give you a sample of what a service designer does and how they think. There’s no prior knowledge or experience required.

This course is not aimed at people who are already service designers. It's for permanent employees of the governmental departments, agencies and public bodies only (including civil servants, public servants, local government, people who work for Parliament, NHS and some third sector organisations), but not for contractors or suppliers to the government.

The course is run by GDS at The White Chapel Building in London. It's free to attend.

Why you should take part
You work in the public sector and are interested in service design.

For example:

  • You work in policy, operations or delivery and are interested in finding out about service design

  • You are about to start working with a service designer for the first time

  • You have just started hearing the words ‘service design’ in your workplace

  • You are not a service designer but think you might be doing some service design work

  • You think you may like to become a service designer but you’d like to know more first

What you’ll learn
During the training, you’ll be introduced to a range of topics and skills.

  • What is a service?

  • What is service design?

  • What are the benefits of service design?

  • What does a service designer do?

  • How does a service designer work with other roles?

By the end of the course you will be able to:

  • Understand how a service designers’ focus differs from other members of the team

  • Use a service design tool appropriately by researching, finding and applying the right tool for a problem

  • Understand how a service designer would approach framing a problem

  • Use a journey map to analyse a service

The training contains some theory and lots of paper-based exercises and activities (individual, in pairs and in groups). You'll meet lots of people from many different roles and organisations in government. You do not need to prepare anything and slides will be provided.

Convince your boss

Here is a letter to help you get approval to attend the full day training course.
Copy the justification letter from Google Drive or copy and paste from the published version.

This is a great blog post by Benjy Stanton from the ONS, which talks about why service design is important.

On the day
Arrive before 9:45am ready for a 10am start and we'll finish at 5pm. Lunch will be at approximately 12:30 for approximately an hour and there will be a short break in the morning and afternoon. The training will be held in the 7th floor Garage, next to the kitchen.

Tea, coffee and biscuits are available for a £1 donation. Please bring a mug, lunch or lunch money and a scarf because the air-conditioning is tricky.

Please commit to the whole day. If you are unable to attend for the whole day, please let us know. We prefer not to have people leave early, start late or drop in and out of the day as it is unfair to the other group members and people on the waiting list.

If there is anything we can do to enable you to be able to fully participate in this course, contact

Please be prepared to give us feedback on the session as it is always being iterated!

More information
Find out about other user-centred design related training and events on the Design Notes blog.

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Date and Time


The White Chapel Building

10 Whitechapel High Street


E1 8QS

United Kingdom

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