Introduction to Social Media

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This unique social media course will give you insights on how social media prioritises certain types of posts over others.

About this Event

Learn how to make social media algorithms work for you personally and professionally, regain control over your social media feeds and make the most of your smartphone to create stunning social media posts.

Gain an understanding of why you haven't seen posts from some friends for a long time and how you can change that. Similarly, you'll learn how to make sure that your fans will see your social media content in their feeds.

Throughout two three-hour sessions, you'll learn about:

- How social media algorithms work

- How people behave when they are on social media

- Which platforms are worst for your mental health

- What types of content tend to go viral

- How often you should post on different platforms

- The best time to post

- What metrics are important on social media

- How to use your smartphone to produce stunning visual content for social media

- Which apps to use to give your posts the edge over other posts on social media

This course blends theory and practice to give you the best chance to understand and retain knowledge and skills about social media. You'll share your experience using social media with other participants, and work with them to produce social media posts that have the potential to reach a large number of people.

Course structure

- Morning Session: Understanding how social media works

We look at the world of social media and also social media around the world. China, for example, does not have Facebook, Twitter, Instagram or YouTube, while India uses JioChat as well as WhatsApp. We will look at ways to reach as many people as possible on social media, both organically and via advertising. You will also learn the important ingredients of a social story and how to prioritise Facebook posts in your feeds to make sure that you don't miss important updates. Finally, we will look at how people behave on social media and how to engage them in as short a time as possible.

- Afternoon Session: How to create stunning visuals for social media

You must have figured out by now that most of the viral posts have one thing in common - they stand out visually. Yet, how do you create that eye-catching photo or video? There are principles and also apps that will help you to do that which we will explore in this session. You’re also welcome to share content ideas you may have and receive feedbacks.

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