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Introduction to Sponsorship (Edinburgh)

Arts & Business Scotland

Friday, 2 February 2018 from 10:30 to 16:30 (GMT)

Introduction to Sponsorship (Edinburgh)

Ticket Information

Ticket Type Price    
Full price
Sales End 1 Feb 2018
from £80.00
Full price
£120.00 +£0.00 Fee
ABS Member
£80.00 +£0.00 Fee

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Event Details

Registration: 10.15am | Event: 10.30am-4.30pm 

This ‘how-to’ guide to sponsorship will take you through the key steps to sponsorship from attracting a business to nurturing and developing long lasting arts and business partnerships. If you have little experience or just want a refresher on this area of fundraising, then this seminar is aimed to help you on your journey to sponsorship success. Peppered with sponsorship stories gathered from Arts & Business Scotland match funding programmes.

The course will explore the following:

  • What is sponsorship?
  • Why businesses sponsor culture
  • How to identify potential business sponsors
  • Understanding what businesses need from their sponsorships
  • How to pitch your sponsorship story
  • How to maintain good and ongoing relationships with sponsors

This training is for you if you are seeking or considering seeking business sponsorship for your organisation’s activities or specific projects.

"Real life examples, successful and not so successful stories and real life figures to provide context. I felt the content was great and the extra materials to take away were a nice bonus.”
Lorna Mullan, Renfrewshire Leisure

“Arts & Business Scotland provide excellent, highly relevant guidance. The session was very enjoyable and a worthwhile use of time"
Debbie Mackenzie, Aberdeen Performing Arts

“It was exceptional. We particularly enjoyed working with the trainer Carl Watt for his enthusiasm and knowledge/expertise”
Ellie Zeegen, Firebrand Theatre Company

“Excellent. It was great to be asked to put myself in business’ shoes. This session has made me think differently about creating a creative partnership.”
Emyr Bell, North East Arts Touring


£80 +VAT for Arts & Business Scotland members
£120 +VAT for non-members

Includes lunch plus tea and coffee throughout

Do you have questions about Introduction to Sponsorship (Edinburgh)? Contact Arts & Business Scotland

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When & Where

Arts & Business Scotland
First Floor, Rosebery House
9 Haymarket Terrace
EH12 5EZ Edinburgh
United Kingdom

Friday, 2 February 2018 from 10:30 to 16:30 (GMT)

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Arts & Business Scotland

Arts & Business Scotland is an independent Scottish charity. It has equivalent organisations in the other parts of the UK - Arts & Business (England - part of Business in the Community), Arts & Business Ireland and Arts & Business Cymru.

We act as a conduit between the cultural and business sectors, helping to nurture the creative, social and commercial relationships that will enrich creativity and cultural engagement across Scotland.

Our definition of ‘culture’ includes visual arts and crafts, performing arts, music, literature, museums, libraries, heritage, architecture, design and film.

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Introduction to Sponsorship (Edinburgh)
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