£96 – £144

Introduction to Sponsorship (Edinburgh)

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Arts & Business Scotland

First Floor, Rosebery House

9 Haymarket Terrace

Edinburgh

EH12 5EZ

United Kingdom

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Registration: 10.15am | Event: 10.30am-4.30pm

This ‘how-to’ guide to sponsorship will take you through the key steps to arts sponsorship from attracting a business to nurturing and developing long lasting arts and business partnerships. If you have little experience or just want a refresher on this area of fundraising, then this seminar is aimed to help you on your journey to sponsorship success. Peppered with sponsorship stories gathered from Arts & Business Scotland match funding programmes.

The course will explore the following:

  • What is sponsorship?
  • Why businesses sponsor the arts
  • How to identify potential business sponsors
  • Understanding what businesses need from their sponsorships
  • How to pitch your sponsorship story
  • How to maintain good and ongoing relationships with sponsors

This training is for you if you are seeking or considering seeking business sponsorship for your arts organisation’s activities or specific projects.

“It was exceptional. We particularly enjoyed working with the trainer Carl Watt for his enthusiasm and knowledge/expertise”
Ellie Zeegen, Firebrand Theatre Company

“Excellent. It was great to be asked to put myself in business’ shoes. This session has made me think differently about creating a creative partnership.”
Emyr Bell, North East Arts Touring

Fees:

£80 +VAT for Arts & Business Scotland members
£120 +VAT for non-members

Includes lunch plus tea and coffee throughout

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Date and Time

Location

Arts & Business Scotland

First Floor, Rosebery House

9 Haymarket Terrace

Edinburgh

EH12 5EZ

United Kingdom

View Map

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