Introduction to the Business of Producing Immersive Theatre and XR Events

Introduction to the Business of Producing Immersive Theatre and XR Events

📅 Date: Thursday 26th June 2025
📍 Location: Online and Live + Recorded / Video on-demand 30 days after the event
⏰ Time: 10:00 am - 11.30am: Mark Ashmore (PhD) – Introduction to the Business of Producing Immersive Theatre and XR Events

🎥 Can’t make the live event? No problem! The sessions will be recorded and available on-demand for 30 days after the event for all ticket holders.

Event Overview

Step into the multi-million, box office creating world of immersive theatre and XR events with this two-part online workshop tailored for emerging and mid-career producers. Learn from industry leaders about the creative and business sides of producing groundbreaking experiences in one of the UK’s most exciting sectors.

From Punchdrunk’s Sleep No More, Peaky Blinders Immersive to Abba Voyage and War of the Worlds, to new twists on escape rooms with Bridge Command, immersive and XR-driven productions are reshaping entertainment, delivering record-breaking box office returns, and captivating audiences from Gen Alpha to Boomers.

10.00am-11.30am
🌟 Mark Ashmore (PhD) – Introduction to the Business of Producing Immersive Theatre and XR Events

• Gain insights into the business models, funding strategies, and audience engagement techniques driving the immersive and XR industries.
• Explore the UK market, including examples like Punchdrunk, Abba Voyage, and more. Just look at what's happening in London's immersive scene https://www.timeout.com/london/theatre/immersive-theatre-in-london.

This workshop also includes a link to the Louise Orwin’s Online Masterclass – The Journey of a Immersive Producer-Creator: FameHungry a 1.5hr workshop we ran as part of our creative producers retreat in January (Link sent as soon as you buy a ticket to watch online)

🌟 Louise Orwin’s Online Masterclass – The Journey of a Immersive Producer-Creator: FameHungry

• Dive into the creative process of Louise Orwin, creator of FameHungry, a research-based performance combining TikTok streams, immersive theatre, and performance art.
• Louise is the recipient of multiple awards, including the List x Sit Up Award 2024, Summerhall Lustrum Award 2024, and The Space Digital Award 2023. Her provocative works exploring identity, queerness, and the attention economy have toured internationally.
  🔗 Learn more about Louise Orwin and FameHungry: https://louiseorwin.com/famehungry
• As featured in the NEW YORK TIMES -

Key Takeaways:

1. A clear understanding of immersive and XR production business models.
2. Understanding budgeting and how to secure funding.
3. A roadmap for partnerships with tech companies, venues, and stakeholders.
4. Insights into trends and audience data shaping the UK market.

Ticket Information
🎟️ Early Bird: £10 (10 only)
🎟️ Standard Price: £15

Don’t miss this chance to learn from industry leaders and gain the tools to create your own successful immersive and XR events.

🔗 Book your tickets now!