Introduction to User Centred Design (UCD)

This half day course will introduce you to the fundamentals of User Centred Design (UCD). You'll learn what User Centred Design is, what the various jobs and roles are in this area and the difference it makes to the development of products and services. Taught using real world examples this is the perfect course to help you to reflect on how you can bring more UCD into your own practice.

What you'll learn

• What is User centred (or human centred) Design
• Why do we do UCD
• What is the value to users
• What difference does it make to product and service development (the impact)
• What are the jobs and roles in UCD
• How to integrate UCD into your own practice.

Who should come on this course

• Those who are new to User centred design
• Those who work with UCD practitioners and who want to understand more about it
• Established UCD practitioners who need to be able to argue its value to others in their organisations