This course provides research-based guidelines, practical advice and real-world examples. Improve your website with our industry-leading two day web usability and user experience (UX) training course.
Defining & Measuring Usability
It’s critical that we can exactly define ‘usability’ if we are going to try and improve it, so we present and discuss the industry-standard definition (drawn from ISO 9241). We also discuss how this can lead to us being able to quantify and compare two designs’ usability.
Understand the implications of first impressions, duration of visit, scrolling, screen resolutions and viewing & reading patterns
Some basic design principles that should be considered including user expectations, consistency, feedback, using design to communicate logic, avoiding clutter and Calls To Action (CTAs)
A series of considerations for the home page, navigation & Information architecture, ‘About Us’ page, ‘Contact Us’ page, FAQs & help, error messages, on-site search, campaign landing pages and forms
User-Centred Design (UCD) Methods & Process
A number of best practice guidelines for when and how to use the following techniques (including exercises & examples) – Focus groups & interviews, card sorting, personas, heuristic evaluation, usability testing & paper prototyping and metrics/Analytics
The user experience design and testing course is ideal for anyone involved in managing digital projects or digital assets.
Typical attendees include: Marketing managers, project managers, product managers, website managers…
Dates & Time
The course runs 09:30 til 16:30 on September the 26th and 27th.