This practical workshop describes how YouTube can be used to promote and maximise the multimedia marketing of your business’ products or services.
Through hands-on use, you will gain an understanding of how to capture new customers and engage with existing ones through a customised YouTube Channel, how to upload and edit videos and, importantly, analyse performance, trends and your return on investment.
• Understand and use YouTube for Business Purposes
• Create a customised YouTube Channel
• Learn how to upload and edit videos
• Use YouTube to increase marketing and customer engagement
• YouTube Metrics – how to target customers and assess success