Why Attend?

This workshop will give attendees a strong understanding of the digital marketing channels available to use in their business to reach new customers and generate leads. Popular digital marketing channels will be explained in detail with real life examples provided. Activities will be included throughout the training so attendees can apply this knowledge directly to their own organisation.

Who should Attend?

This workshop is for Business Owners, Marketing Managers, Sales Managers and Brand Managers who would like to use more digital marketing in their construction business. All content is pitched at an introductory / beginner level. You do not need any previous experience in digital marketing to attend. These interactive sessions will educate attendees about the ways they can establish a digital marketing presence, use social media, SEO, email marketing and analytics. There will be a short Q&A at the end of each session as well as interactive elements throughout.

Content includes:

• Digital Strategy – An overview of the digital marketing channels available in today’s environment and tips to choose the most suitable digital marketing channels for your business

• SEO – What is SEO / Why does SEO matter / How to get your business found online / How to setup and use Google My Business / How to run keyword research / SEO tools both free and paid for that you can use to test your website

• Social Media – Trends / Overview of platforms / How to plan and schedule content / Social Media content tools for image and video creation

• Email Marketing – Why consider email marketing / Good examples of emails

• Analytics and Reporting – Overview of useful reporting tools / What is Google Analytics and demo to set it up

Programme:

10:00am Welcome & Introduction

10:05am CITB NI Products and Services Update

10:10am Interactive Introductory Digital Marketing & Social Media

12:00pm Close

Webinar Format:

The webinar will be delivered using the Zoom platform. When you book a place, before the session you will receive an email with a registration link to enable you to join the webinar. If participating using your tablet or phone it would be desirable to have a second device available to be able to make the most of this interactive webinar workshop.

Speaker Profile: Emma Gribben

Emma is a Digital Marketing Consultant, Trainer and Mentor. Emma works with public bodies and privately owned brands on their digital strategy and activity implementation. Emma is an accomplished digital marketing trainer and an accredited partner to Google across the Google Digital Garage, Google Squared Online and Google Digital Academy where has trained Electrolux, Vodafone, Sanofi, KLM, Aer Lingus and Bank of Ireland. Emma is also an accredited trainer for the Facebook Digital Skills programme and is a Facebook Certified Digital Marketing Associate.

Emma works closely with SME’s and start-ups as a digital consultant and mentor and has mentored over 300 businesses in digital marketing to date.

The webinar is free to CITB NI Registered companies only. Please have your CITB NI Registration number to hand when booking. There is a £25 charge for non-CITB NI registered companies.

See CITB NI’s General Privacy Notice on your rights, your information and how we use it here