San Francisco, California
London, United Kingdom
Invisible Marketing: Al Will Transform Your Brand
The next 12 months looks to host an explosion of innovation in marketing as nascent AI, chatbot, and context-aware tech begins to mature. Far from resisting the increasingly invisible nature of advertising, brands should want to disappear - and in doing so, become as indispensable as the most-used app on any millennial smartphone. When intentions can be anticipated, seamless integration follows.
Christian Ward, Head of Media & Marketing, Stylus
Date: March 12, 2017
Time: 11:00am - 12.00pm
Location: Hangar Lounge, 318 Colorado St, Austin, TX, 78701
Entrance to the Fashion House is first-come-first-served.
SXSW BADGE HOLDERS HAVE PRIORITY TO ALL EVENTS AT THE DECODED FASHION HOUSE @SXSW
More information on Decoded Fashion House @ SXSW
09:30 - 10:30am - COMMUNITY COMES FIRST: THE NEW RETAIL NORM
11:00 - 12:00pm - INVISIBLE MARKETING: AI WILL TRANSFORM YOUR BRAND
12:30 - 1:30pm - POWER PLAY: INFLUENCERS + BRANDS + INSTA- COMMERCE
1:30 - 3.00pm - ADAPTIVE COMMERCE & COCKTAILS WITH CURALATE
2.00- 3.00pm - FACES + DIGITAL SPACES: TRANSFORMING BEAUTY
3:30 - 4:30pm - CONTENT IS STILL KING: A NEW NARRATIVE CALLS
5:00 - 6:00pm - GET REAL: WHAT’S THE POINT IF IT DOESN’T DRIVE ROI?
6.00 - 8.00pm - DECODED FASHION HOUSE CLOSING PARTY WITH SHOPGATE
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When & Where
We fuel innovation by scouting the best new tech from around the world and bringing it to fashion, beauty and retail brands.
The Decoded Fashion Summit launched in 2012 as the first global event series and networking community encouraging entrepreneurship and advancing innovation in Fashion & Retail. Its events are based in New York, London and Milan and include summits, tech expos, startup competitions and hackathons for Fashion.