Find out how leading brands are using CXO to drive sales
Using techniques like A/B testing and personalisation to optimise online conversion rates has become the norm in recent years.
But what happens when a few farsighted brands start to experiment with those same techniques in order to optimise every aspect of the customer experience?
And will they be better able to adapt to the next wave of consumer expectations and trends as a result?
Join Biglight on the evening of Wednesday, March 15th, to hear from brands that are taking the lead in Customer Experience Optimisation (CXO) - find out what they are doing and how they are increasing customer value as a result.
Guest speakers include:
David Jarvis, Head of Digital Experience, Halfords
Tom Gathern, Digital Customer Experience & Development Lead, Furniture Village
Joe Turner, Digital Optimisation Manager, Eurostar
Places are limited and tickets will be issued on a first come, first served basis. If you have any queries please contact firstname.lastname@example.org, +44 (0)7974 161123.
About our guest speakers:
David Jarvis, Halfords
David, or "DJ", has been in 'digital' since before it was called that. With experience leading initiatives both client-side and for agencies, much of his career has been inspired by challenging 'standard' company thinking by seeing the world from the customer's point of view. Following 11 years in the travel industry, DJ has recently joined Halfords, where he's helping to lead a multimillion-pound transformation programme across all customer touchpoints.
Tom Gathern, Furniture Village
With a background steeped in web development Tom not only appreciates how a website needs to function but also the crucial elements of creating a digital customer experience. Having recently led the re-platforming of the Furniture Village eCommerce website Tom is able to share his experiences and the challenges involved from design, development and testing through to coordinating and managing the project and the expectations of both partners and internal stakeholders.
Joe Turner, Eurostar
Joe’s experience across digital marketing and analytics has enabled him to develop a deep understanding what drives consumer behaviour online. His work with Lastminute.com, Virgin Media and now Eurostar and ability to deep dive into the data has helped to drive conversion and provided a deeper insight into people’s decision making process.