Over the last decade fundraising from events have soared and reached new heights, with new and exciting challenge events constantly emerging to keep fundraisers of all abilities strapping on their trainers and raising cash for their favourite causes.
However with so many charities vying for participants, how can your cause succeed in driving participation? In this interactive ask the panel session we have invited three fundraisers top of their game with a track record of staging successful events. We’ll be asking them to reveal what they have learned whilst promoting and growing their events revenue year on year. From trends in sector, to how to successfully steward your events participants and the strategy behind a successful event fundraising programme. You will also have the opportunity to put your own questions to the expert panel.
We will be joined by:
Dawn Clark, Fundraising Manager of the Willen Hospice
The Willen Hospice is an independent charity offering specialist care to individuals with life limiting illness. In 2009 the Willen Hospice launched its first ever Midnight Moo – a 10 mile midnight walk around Milton Keynes. Since then the event has grown year on year, attracting 10,000 walkers and is one the biggest fundraising activities for the Willen Hospice, raising nearly £1 million since it began. Dawn has a strong background in the corporate sector, working for Barclays Bank for over three decades, before joining the Willen Hospice in 2015.
Ruth Dunkin, Senior Fundraising Manager, Thames Valley Air Ambulance
The Thames Valley Air Ambulance is the only charity responsible for funding and operating the air ambulance serving Berkshire, Oxfordshire and Buckinghamshire. The fundraising team are responsible for generating over £6 million a year from a range of activities including community events and sponsored challenges.
Ruth joined the Thames Valley Air Ambulance in March 2016 with nearly two decades worth of experience in the charity sector. She has worked for the likes of The Stroke Association, Hearing Dogs for Deaf People and the British Wheelchair Sports Foundation and has a strong background in events fundraising.