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IOF NE - Masterclass on Legacy Fundraising
Tue 6 December 2016, 10:00 – 13:00 GMT
Join us for a Masterclass on Legacy Fundraising by Dr Claire Routely, Fundraising Consultant and IoF Approved trainer, followed by a session on legacies by Bond Dickinson.
Gifts in wills provide £2 billion to the sector every year, making a significant difference to causes from healthcare to heritage to animal welfare, and providing, for many charities, a vital source of unrestricted income. Over the longer-term, the picture is one of significant growth: estimates suggest that, by 2050, the value of the legacy market will have more than doubled.
Whilst many charities already talk about legacy giving, academic knowledge as to who leaves legacies, why and the optimal methods of promotion has advanced considerably in recent years. This session will focus in on these latest research results and how they can be applied to take your legacy fundraising to the next level. We’ll also consider how to embed legacy giving within the wider organisation, making the most of all the potential channels to pass on the legacy giving message.