IoT Security as a Marketing Advantage
The Internet of Things (IoT) market is exploding. In the next four years, we will see more than 50 billion devices connecting to the Internet. These ‘things’ range from consumer devices collecting and analyzing highly sensitive personal data to critical supply chain and national infrastructure services that we depend upon.
Whether you offer consumer or industrial IoT devices and services, your customers need to know they are secure and their sensitive and financial data will remain safe and private. The buzz created by IoT and lure of everything connected has people opening up their homes, cars and even personal physical attributes as they connect new 'cool' devices and services – often with little thought about the impact of a privacy breach. Similarly, as more supply chains, productions lines, and critical national infrastructure embrace the innovation of the Industrial Internet, the business benefits of being connected must be balanced with mitigating the risk of a malicious attack.
With so many high profile breaches in the news, can your business, reputation and brand survive the negative impact of a serious security event?
On top of that can you really expect to stay ahead in this evolving ultra-connected world without all the facts as to what this means for your company?
Have you thought about leveraging security as a competitive differentiator? When we traditionally think of security, we often cringe at having to setup and remember another username and password. Many of you will actually think of security as a go-to-market barrier. This perception needs to change because securing the IoT is essential to its success. Technology advances in scaling IoT security are now opening opportunities to leverage security and identity management as true market enablers and to use your security strategy as a marketing advantage.
During this half day seminar, we will discuss how to:
• Build security into products and services from the start
• Leverage security as a competitive marketing advantage
• Improve the user experience for your customers and users
• Ensure your customers that their data is protected and private
• Protect your reputation and brand integrity